10 Negatives of the fashion industry

1. Copy Cat- The world of fashion is so competitive that designers and imposters are stealing designs. Some emulate the exact style and sell them for more, some sell them for cheaper and some sell them for full price, but claims the product is the real deal.  Even top designers copy the designs of other well known and classic designs, this leads to nothing new and fresh.

2. Negative Influence- With the big popularity of fashion it has the power to be influential. Many people not only follow the latest trends, but they also believe and emulate the images of stick skinny that are projected by the fashion industry. Young women do their best to achieve this image and can lead to dangerous eating disorders. The fashion industry is sending out the wrong idea that in order to be beautiful you must be tall and skinny.

3. Askew portrayal of women- The Fashion business sells their products through branding and advertising with the use of barely developed really thin models.  The average women has curves and is not all a size zero.  They are displaying inaccurate portrayal of the real women. 20 years ago, bodies like Marilyn Monroe and Elizabeth Taylor were appreciated and accepted for their curves and for how relatable their body image were to women in society. Today, figures that are 5'10 tall weighing at 100 pounds is considered the ideal beauty and what a real women should look like. The influence the showcasing of these images lead women to feel insecure of their body. Women feel that their body image is not ideal.

4. Stick skinny- Although the fashion industry is positive in that it is the expression of art and gives opportunity to people. The negative is the support of the use of really thin and unhealthy models. Years before, the average  model weighed 8% less than the average woman, today she weighs 23% less.  It seems as if the standard for thinness in the fashion industry is growing in a negative rate.

5. Materialistic/Superficial- Fashion put so much emphasis on appearance and pressure to have all of the latest trends and expensive brands, it teaches young people that clothes and materialistic items are the most important thing. It sends the wrong message that in order to be pretty and popular, you must have the newest outfits and the latest brands. This gives off the impression that personality is not a factor in shaping who you are.

6. Sweatshops/Child labor-  Sweatshops and child labor has been an issue in the fashion industry. Big fashion companies search for cheap and less developed countries to hire young children to work for long hours and low wages. These fashion company takes advantage of these young children desperation for money. Because most of these countries do not have laws to protect children form being exploited they can not negotiate their wages with these big fashion companies.

7. Fashion defines us?- We let fashion tell us whether or not we are pretty or if we are cool enough. The fashion industry sends the message that to be beautiful. We let fashion influence what we feel about ourselves. Self-esteem is the major motivator to why consumers purchase these products because we are brain washed that these products will help us be ideal.

8. The trap- Fashion magazines contains more than 60% of ads in their magazines, telling us what is hot and what is not. they project an impossible lifestyle to keep up with. Their goal is to trap consumers into buying their products by telling them to change their wardrobe, and to change the way they do their make up. People spends thousands of thousands of dollars to try to recreate these ideal images and eventually go into debt.

9. Influence on others- fashion can influence the what others thinks of us.

10. Distortion- The way the fashion industry portray women, it can influence and warp the way we feel about our bodies. People feel that their body is not ideal compared to models on fashion runways and fashion magazines and can lead insecurities.